Cyber meeting 28.03
Starting with this post, we are going to make a brief report of our meetings at the Kindergarten and try to add any useful information we can find.
Yesterday’s meeting was meant to be hosted by Bogdan Nitu, but he couldn’t make it and we were pleased to hear that Teodora Migdalovici will have a talk with us.
We talked about milestones in digital advertising, such as the Heidies.com project from Diesel, Burger King’s at that time revolutionary Subservient Chicken campaign, Nike + -now one of the classic case studies, Dove’s Evolution Cannes winner campaign and the great Honda ads.
Even though the term was never mentioned, we started the discussion about ,,branded utility” and I remembered I came across a great presentation by Paul Isakson. You can enjoy it here.
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