Scamp- true copywriter blogging
I could have just added Scamp in our blogroll, but I think it’s worth a post.
Written in the style of good advertising books, with rich insights and honest gathering of thoughts, Scamp is one of the blogs where the posts are very useful, even though I don’t always agree with the opinions given.
I mostly admire the consistency in posting advertising tips (now reaching no 45- ,,How to write copy“). Scamp is definitely one of the best advertising blog I read.
Coming back to the post quoted above, do you think copy is still needed in advertising or it’s just another one of the noises in communication?
Even though I believe in strong visual advertising statements, I think a good copy is needed when you create a story around a product/service. Scamp thinks copy is needed only when you want your communication to appear serious.
What are your thoughts on this?
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