Purple Turtle

The Run for Cannes has been a success for us!

We’re there! Last night was the final round for the Young Cretives Cyber competition and Purple Turtle has won!

Go Purple Turle go for the lion!!!!

Our work

Alcohol banner

Danube banner

Global warming banner

Alternative School banner

Alternative school blog

Impression layout

Markmedia layout

Journalists banner

La Fraise banner

Popularity: 55% [?]

I read a post on our colleague’s Electric Apple blog about recycling ideas in advertising and I remembered of this nice video from McCann- Erickson Israel. As I found out from a creative director at the agency, the video is inspired form the concept of Boidem (storage space, extended- attick). Enjoy.

Popularity: 80% [?]

What can be more clean and great than an ad that speaks for itself yet brings a fresh concept behind it?

Popularity: 83% [?]

The Purple Turtle ran into a really cool website these days: Love My Desktop.

There are many lovely wallpapers free to download and the best part is that you can customize any of them! And then just save them on your computer or send them to your true love. That easy.

So basically, here’s what Love My Desktop offers:

1. Everything’s free
2. All wallpapers are available in all common resolutions
3. You can customize any wallpaper you like using an easy-to-use interface
4. Then download it or send it to someone you like
5. All are vector wallpapers
6. All are custom made
7. Abstract, typography, pinkish, psychedelic, shiny wallpapers. And much more!

so check it out and tell us if you like it.

http://www.lovemydesktop.com/

Popularity: 92% [?]

Because the weather is so unpleaseant to say the least, we thought it’s time to post some studies and articles on advertising. Some are great for skimming through but others are worth reading all the way.

Using effective advertising for postcrisis brand repair

Attitudes toward advertisng in postmodern times

One hundred years of humour in american advertising

Creativity in advertising

Popularity: 85% [?]

”Funny ha ha or funny as in you smell funny?" - i think this is a line from a sitcom, can’t remeber what sitcom but it works great with the listerine ads.

Popularity: 96% [?]

What kind of  new medium could be invented to deliver the advertising message? I’ve found some that could work, others that are so far fetched I belive even their inventors question them… but who knows? Could work with a special campaign and target.

So here goes:

Advertising on leaves

Advertising on eggs

Advertising on butterfly wings

and the latest Advertising on human hair

I belive the first two are a good, especially the eggs, but only a forensic detective would apreciate the last two.

Popularity: 95% [?]

Designing and putting together a site for your own agency is always pretty hard and challenging. Lots of brainstorming, a picky client to say the least and a bunch of people with good ideas. It’s the brief where you can expand all the shelf concepts you know other clients won’t accept and also make a statement of originality.

My opinion is that Modernista.com takes the website concept and design a bit further, using some of the most popular digital instruments (Wikipedia, Facebook, Twitter). Of course, there are some questions we can raise: is it user friendly? is the navigation effectively chosen?

It would be nice to see other points of view form our Young Cyber peers.

Popularity: 100% [?]

With this ad Pringles didn’t reinvent the wheel, but they sure reinvented the hot air balloon. Great use of  those common places we were talking about in one of our sessions and also huge visual impact. I think it really stands out.

Client: Pringles
Agency: Callegari Berville Grey, Paris
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo,
Giovanni Settesoldi
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli, Artout
Photographer: Riccardo Bagnoli
Avertiser’s Supervisor: Paul Sweeney

Via Creativity Online

Popularity: 98% [?]

"In order to simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed these ad format guidelines and best practices for the most common current in-stream ad products, including:

• Linear video ads
• Non-linear video ads
• Companion ads "

via IAB.com

Popularity: 71% [?]